Invitation to Sparkle and Beyond

Bag Trends: Invitation to Sparkle and Beyond

With the Handbag Awards application process about to open, here is just a taste of what's to come...


Banu Erkin Courtesy of CRYSTALLIZED(™) - Swarovski Elements		The Bridge Courtesy of CRYSTALLIZED(™) - Swarovski Elements		Stuart Weitzman Courtesy of CRYSTALLIZED(™) - Swarovski Elements

Handbag Designer 101, the world's handbag designer resource, is proud to announce that CRYSTALLIZED(™), the brand for all loose cut crystals manufactured by Swarovski, will sponsor a new sparkling category, inviting designers to create innovative new handbags and compete for the Award, "Best Use of CRYSTALLIZED(™) - Swarovski Elements for the 2009 Independent Handbag Designer Awards (IHDA)." This unique collaboration will inspire handbag designers to incorporate crystals as a creative ingredient, resulting in one of a kind, luxury designs, launching January 2009.

For the first time ever all registered designers may participate by submitting a detailed sketch of their handbag design, incorporating CRYSTALLIZED(™) - Swarovski Elements. Designers are encouraged to create bags of any material or silhouette while utilizing the CRYSTALLIZED(™) - Swarovski Elements as embellishment, trimming or even as part of the core concept. The five best ideas will be chosen the Handbag Designer 101 Preliminary Judging Panel, giving the selected designers unlimited access to CRYSTALLIZED(™) - Swarovski Elements, to execute their final handbags for the annual awards ceremony on June 17, 2009.

The winner of the 2009 "Best Use of CRYSTALLIZED(™) - Swarovski Elements" award will receive a crystal sponsorship with free access to crystals and Swarovski know how, to produce a limited edition of the winner bag. In addition, the winning handbag will be featured in several CRYSTALLIZED(™) channels and communication tools in the US and internationally with industry and end consumer exposure.

Stay tuned for more information but in the meantime, we encourage all designers to start researching via WWW.SWAROVSKI.COM/CRYSTALLIZED and SKETCHING!

Author: Emily Blumenthal (Want to become a Handbag Correspondent?)

Comments: [post a comment]