My Erica Maree line are a collection of casual boho
chic handbags and accessories with a vision for vibrant and playful designs. My
dream is to have them available in chic boutiques around the world. The core
materials used for my handbags are genuine Mexican hand embroidered items. These
embroidery techniques have been around for centuries and handed down through the
generations. I up-cycle these items into unique fashion forward handbags and
accessories for women appealing to that girl that has a modern bohemian flair.
My Erica Maree handbags really came to life while living in Merida Mexico. I was
drawn to the vibrant colors and textures of our new surroundings. My first
design originated when my daughter grew out of a traditional hand embroidered
Mexican dress and it became my first handbag...the Merida Hobo Handbag.
Originality means to be different, and that’s what we offer women around the
globe. A truly original and different embroidered handbag made using traditional
woven techniques true to Mexico. By using these hand woven pieces, Erica Maree
designs is able to share the work of these artisans. A great collaboration!
There are many design challenges I face as a designer, but the most substantial
was finding the source of my core materials. It has been the biggest mountain I
have had to climb. Simply because it’s not as if there is a warehouse or an
outlet where the embroidered pieces are being mass produced. There is no factory
involved. The embroidered pieces come from remote parts of Mexico. I haven't
experienced a design nightmare that didn't bring me closer to where I want to go
with my Erica Maree line.
I think that finally being able to bring my designs to life and to be able to
offer them on a global scale makes it pretty worth it. Each final piece is
another great achievement and another step toward my ladder of success. The best
is still yet to come.