I am an Indian accessories designer having started my
label ‘Lovetobag’ in 2011. I am from a business family and have pursued Fashion
as a post graduate degree. I have worked in the accessories division of a
leading Buying agency before starting out on my own. Lovetobag stands for
accessories one would love to bag! Its Chic, its Fast, its Fun and its
Functional. Intricately handcrafted, the products have a flavour of India with
an international appeal. My Handbags and clutches are a mix of fun and fine
details. I am a strong believer in functionality, ease of use and high quality
,therefore my products reflect the same. Having started off with handbags
and clutches in 2011, I have big plans to venture into other areas of fashion
accessories like jewellery and footwear soon.
I am continuously inspired by many things, sometimes by traditional art, craft
and architecture, sometimes by history and sometimes by everyday things. I
believe in making multiple ranges in a season to accessorize one for a day out
or an evening. Distinguished by unconventional use of embroidery, prints, metal
fittings and fabrics, each product is made in the richest of silks, satins and
leather. The signature fusion styling and wide design options personify the
woman who is whimsical, impulsive and free - has many dreams, many moods and
many places to go to.
Lovetobag started purely for the love of fashion accessories. Being from a
business family I had always wanted to have my own label. After having learnt
the basics, I felt that I had to venture out on my own to grow, learn and
discover. The look of my handbags is very fusion. What makes them stand out is
use of intricate elements like embroidery with contemporary styling. Also, each
product is made after a great degree of space planning. This makes them
versatile as well as effective.
At Lovetobag, I have learnt to transform the nightmares. A designer is always
faced with challenges in design, management and timelines, it depends upon you-
how you can turn things around and make it work. My greatest achievement in this
process is being discovered by Grazia magazine in their December 2011 issue and
I have never looked back ever since. Lovetobag is growing in popularity and most
of the leading Indian designer stores want to house the label, Indian designers
want to collaborate and the fashion week is just a stones throw away!
|What is your name?
|Where are you from?
|Where do you live now?
|How old are you?
|Do you have a design background?
||Yes, Have pursued Fashion Management Studies at NIFT New Delhi
|Do you still have a day job?
||no, Lovetobag is my full time profession
|What year were your bags born?
|Bag brand name:
|What is their retail price range?
||$75 - $185
|Where can a shopper buy your bags?
||Website: www.perniaspopupshop.com, Stores in India: New Delhi- Ogaan,
Aza,Samsara, Ahamm. Mumbai(Maharashtra)- Fuel.
|For more information, contact