I am an Indian accessories designer having started my label ‘Lovetobag’ in 2011. I am from a business family and have pursued Fashion as a post graduate degree. I have worked in the accessories division of a leading Buying agency before starting out on my own.  Lovetobag stands for accessories one would love to bag! Its Chic, its Fast, its Fun and its Functional. Intricately handcrafted, the products have a flavour of India with an international appeal. My Handbags and clutches are a mix of fun and fine details. I am a strong believer in functionality, ease of use and high quality ,therefore my products reflect the same.  Having started off with handbags and clutches in 2011, I have big plans to venture into other areas of fashion accessories like jewellery and footwear soon.

I am continuously inspired by many things, sometimes by traditional art, craft and architecture, sometimes by history and sometimes by everyday things. I believe in making multiple ranges in a season to accessorize one for a day out or an evening. Distinguished by unconventional use of embroidery, prints, metal fittings and fabrics, each product is made in the richest of silks, satins and leather. The signature fusion styling and wide design options personify the woman who is whimsical, impulsive and free - has many dreams, many moods and many places to go to.

Lovetobag started purely for the love of fashion accessories. Being from a business family I had always wanted to have my own label. After having learnt the basics, I felt that I had to venture out on my own to grow, learn and discover. The look of my handbags is very fusion. What makes them stand out is use of intricate elements like embroidery with contemporary styling. Also, each product is made after a great degree of space planning. This makes them versatile as well as effective.

At Lovetobag, I have learnt to transform the nightmares. A designer is always faced with challenges in design, management and timelines, it depends upon you- how you can turn things around and make it work. My greatest achievement in this process is being discovered by Grazia magazine in their December 2011 issue and I have never looked back ever since. Lovetobag is growing in popularity and most of the leading Indian designer stores want to house the label, Indian designers want to collaborate and the fashion week is just a stones throw away!