| With ability to work on non conventional materials.
With sharp technical skill on varied materials, and mastery in tailoring
techniques - trying to take traditional crafts to mainstream fashion not only
because of panache and detail oriented designs but through emotions. Just four
months old, baby steps but glad to know FK is getting recognized by global
audience. FK is for people who value their culture, craft, couture with
conscious.
We are trying to bring ethnic crafts in natural fibers to mainstream fashion, by
giving them a different perspective. In addition, we are trying to
preserve the ancient craft with abandoning the craftsman by paying them a fair
price for their livelihood. We use the development the craft with the craftsman
in different forms, colors and shape in different collection.
What adds meaning to our craft:
· No child labor
· Handcrafted In India
· Craft done by differently skilled craftsman
· Fair Trade
· Earth friendly
This is brand of mine is an attempt to preserve earth friendly ancient crafts
and struggling craftsman. Through my passion for fashion. This is the
first of its collection in the world, using ethnic crafts in primary and parts
and Krafting it with true style first attitude.
Every step in this whole journey was a challenge and nightmare.
· Co-coordinating with craftsman and achieving the required finish - the wastage
was huge.
· Each piece of craft requires individual attention while finishing as each
piece was unique
· To convince the customer, vendors our products are hand crafted and not
handicraft.
When FK is getting recognized globally, in turn when we help our craftsman,
and taking our ethnic crafts which are slowly getting extinct to modernization
we truly feel it is worth all the stress.
|