| 100% goatskin leather, tulle handle, height 68 cm, width 30 cm, $375
|| 100% leather, silk thread handle, height with handle 63 cm, width 30 cm. This tote bag is made of soft calfskin, $350
|| 100% calfskin leather in one piece, height 60 cm, width 60 cm, $300
O is the umbrella name for the young brand born in 2010
from the collaboration between two Romanian born Rome based artists. O is a
letter, a shape, a sound, an allusion,
flowing along with the shapes proposed by the brand. All O bags are hand-made,
in limited editions, with a propensity to hand-sewn details. We who stand under
O think of our bags as objects, with a distinctive presence and a rigorous
stature in space and time. We approach bag-making with a vision that is free of
traditional rules. We start the process of creation by emptying our minds of all
existent information of standard shapes, accessories, dimensions, materials. We
take inspiration from states of mind or from elements in nature. We like to
imagine our bags as growing out of the body. For most of the times, the O bags
and jewelry take innovative shapes, following unique combinations of fabrics and
forms. This multi-disciplinary operating mode stems from our art backgrounds that require everything to be invented or
constructed from scratch.
We juxtapose materials that give a peculiar feel altogether when caressed
with eyes shut. Texture is primordial. Hairy velvet, felt, carefully picked
leather and suede, silk threads, sand-washed silk, flesh-like silicone. Our 2012
winter collection will be entirely constructed by using only two materials, felt
and leather, and a restricted palette. We like to push creativity to the maximum
through this reduction strategy, where the result is a collection of innovative
shapes that re-contextualize and reinterpret leather and felt. The two of us met
in Rome on a late summer afternoon, one wearing a recycled Ikea curtain
converted into a dress, while the other was obsessively carrying her favorite
almost disintegrated circular handbag. We shared ideas and the drive to make
things by discovering and reinventing fabrics and materials. We started
experimenting with making handbags and jewelry, slowly learning how to make our
own simplicity patterns and how to work metals. We integrated these two aspects into one practice that is today
even richer, where a necklace becomes a handle for a bag, a dress becomes a bag
or a necklace becomes a belt. This propensity for multi-functionalism keeps a
challenging balance with the minimalism of our design.
Our design is characterized by a play with antagonisms: invisible seams vs.
very pronounced hand stitching, super smooth vs. enormously rough textures,
strong concealed closures vs. no closures at all, delicate feminine shapes vs.
incisive masculine cuts. This play of opposites is rooted in the coexistence of
two cultural frames of mind: the Eastern inspiration of our Romanian origins,
and the Italian style of our current context. The people wearing O bags are
usually individuals interested in new materials and form, curious of research,
innovation and avant-garde, lovers of minimalism, of androgyny or, on the
contrary of the delicacy of feminine design. Our greatest achievement is that O
is a distinctive brand with an image and a personality that is ours alone, and
that people have recognized in its multi-faceted aspects. We quote our good
friend at Perpetuum in Bucharest: “O stands for: Outrageously Obvious. Obviously
Outstanding. Outstandingly Original. Our Owe to the Origins. Oligarchs on our
Own. Oxygen for our Outfit. Originating in one's Outfit. Obsessed with Origins.
Overdose of Origins. Our Obsessive Origin. Our outline of Origins. Obsolete-free
shapes. Opposition to Obsolescence. On oceans of Opposites. Oracle of Outfits.
Oceans of Occasions. Opposing Obsessions”.