I was born in the great Tenochtitlan, more commonly known today as Mexico City. As a teen I moved with my family to San Diego, CA. I received a grant to study fashion in Milan and was hired right after graduation by the hottest designer working at the time, Romeo Gigli. Later on I designed for Donna Karan, and at some point I even managed to display my own line with a showroom in New York City. I currently teach Ethical Fashion and Sustainable Entrepreneurship at FIT and Parsons in NY.

After many years of consulting and freelancing, I chose to return to the elements that make me happy – working with color and crafts from my home country which is how Viva La Vida was born.  Our products are hand-made by talented craftspeople from Mexico in polyethylene. There is a zero waste policy since this material is 100% recyclable and it has 6 lifecycles. The products can vary slightly in shape and size adding to their own uniqueness. Viva La Vida products come with the flavor and soul of Mexico. You can expect them to last for years and their bright colors will add a sparkle to your day.

There is always “lost in translation”… even if I speak Spanish and send very detailed specs I have received totally wrong measurements and colors! But I try to never get angry and I also encourage my supplier to improve his production process and quality control. Patience is the name of the game, and if you build a friendship they will be flexible with your minimums and sampling of new styles.

What makes it all worth it is when someone buys a bag or bicycle basket because they say it makes them happy- I feel this products carry a positive energy!