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| Postino black and white floral $130 |
Spiaggia Floral Bag, cotton, $110 |
Chantina Blues Bag, cotton, $65 |
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| MaDee Bags has been created by co-founders Donna and
Maria. Although we both work in technical fields (Donna is an architect and
Maria is an engineer), our passion has always been fashion. From the time we
became friends in high school up until the present, our number one activity when
getting together is shopping. Creating custom made handbags resulted as a
natural extension of this interest. We've both also dreamed of running our own
business. We offer 20 different styles of bags from handbags such as
Manalia whose name is derived from the Italian word for handles to travel bags
such as Viaggio our weekender bag. Currently, we are planning on making our bags
available at shows and fairs in the Northeast and looking to team with boutiques
to showcase our line.
Our bags are unique in that we use a blend of heavy-duty materials which give
our bags a sturdy body and shape. We use cotton fabrics and most of our bags
contain matching piping to enhance the bag’s colors and design. Our target
audience are woman similar to ourselves and our friends. Specifically woman in
their 20’s, 30’s and 40’s in any phase of their life. Because our bags are
customized by the client, we feel that they will offer something for women
outside our target demographic as well. We're also in the process of designing a
handbag for young girls.
From inception, Donna’s “Uncle Frank”, has been a driving force in the design,
development and manufacturing processes. He has been and continues to be our
inspiration in bringing the product to market. Uncle Frank has been sewing since
age 7. His 71 years of experience has been in tailoring and clothing, never
having sewn or designed a handbag before. However when we brought the idea of
making handbags to him, we were amazed at how quickly and deftly he was able to
take all his expertise in clothing and help us create a wide range of
professionally made bags. Uncle Frank is set to retire in the coming year, but
he will remain not only a valuable consultant, but also our inspiration in
moving forward with MaDee Bags.
It’s no surprise that the concept of starting a business creating custom
handbags came about after one of our shopping sprees. After shopping for purses
one day and coming home empty-handed, we started throwing around some of our own
ideas for purse styles and colors. Before we knew it we were shopping for
fabrics and coming up with different purse styles. The more we talked about our
ideas, the more excited we got and as a result MaDee Bags was born. Working with
Donna’s uncle further helped us solidify our ideas and designs and consequently
our line of products slowly began to materialize. Each MaDee Bag is unique
and customized for each client. MaDee Bags are an expression of each one of our
clients design style. Each bag evolves out of a vision, there is a reason for
why a particular fabric and bag pattern was chosen. Each one of the stories
behind the creation of a MaDee Bag is integral to the sense of fulfillment that
comes out of the creation of MaDee Bags LLC .
On one of our first fabric shopping trips in New York City, we found this
great silk fabric at an affordable price, we were so excited we purchased 40
yards of the fabric. We couldn't wait to see a completed MaDee Bag in this
fabric, we started on it that very day. The handbag pattern was ready to be cut
and the fabric was ironed, as the iron ran across the fabric we noticed that the
fabric started to shrink. It was minimal so the bag was sewn- crisis diverted or
so we thought…. Donna loved the completed bag so much that she wore it
everywhere. On one occasion the bag was caught out with Donna in a heavy
rainstorm and that’s when the nightmare started, the rain caused the bag to
shrink considerably and what was once a MaDee Bag was now a “shrinky dink”. The
lesson learned was that we needed to do quality assurance testing on our
materials before using them in the production of a Madee Bag.
We measure achievement not by the number of MaDee Bags created but by the number
of smiles we received from our clients. Seeing our initial vision brought to
reality has been the most rewarding part of the process. The ability to
concentrate our creative passion and technical skills into the creation of MaDee
Bags is what drives us and has made this journey all the more satisfying. |
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What is your name? |
Donna Berardo & Maria Pis Lopez |
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Where are you from? |
New Jersey |
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Where do you live now? |
New Jersey and Massachusetts |
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How old are you? |
36 |
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Do you have a design background? |
Not unless you consider an architectural and engineering background,
design... |
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Do you still have a day job? |
Yes. |
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What year were your bags born? |
2007 |
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Bag brand name: |
MaDee Bags |
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What is their retail price range? |
$45 - $150 |
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Where can a shopper buy your bags? |
www.madeebags.com |
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For more information, contact: |
www.madeebags.com |
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| 1. | I have two MaDee Bags and they are so nice! Even though its summer, I'm starting to think about who is going to get one for Christmas! - Kristine Tate from NJ, August 14, 2008. | | 2. | I own a bag and it is great. I was packaged like a gift when I received it, and I was thrilled to see the bag was even more beautiful than the packaging. - Stacie Gray from NJ, August 15, 2008. |
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