Everything You Need to Know About Making, Designing, & Marketing Handbags
Handbag Designer 101, the handbag designer resource, is the bible for handbag designers or women who aspire to make their own bags, from sketch to shelf to repeat business on and offline, this is the book that will truly launch your handbag brand. Included in the book are:
Instructions & patterns for creating the fifteen essential bag styles - clutch, hobo, tote, satchel, messenger, and more
Simple easy-to-follow how-to illustrations, suggested difficulty levels, and color photography including Singer Sewing Tips, Handbag Silhouette, Directory, & The Anatomy of a Handbag
Inspiration from famous bag designers like Carlos Falchi, Peter Dooney of Dooney & Bourke, Steve Dumain of Be&D, Rebecca Minkoff and today's hottest indie designers to give the many interpretations of each hot bag
The inside scoop on turning your handbag hobby into a successful business including the basic business how-to's of a SWOT analysis, Competitive Analysis, Retail Anthropology and old-fashion budgeting
Interviews with top buyers, showrooms, tradeshow producers, editors, factories, patternmakers, publicists, & social media experts to ensure your bag will in fact, become a brand
From designing, to making, to marketing, Handbag Designer 101 teaches you everything you need to know.
• Note for all silhouettes, under the "Cutting Instructions" increase the pattern by 400% or as necessary.
About Emily
Brainchild of the Yasmena and the Yazzy Bag creator, founder of Handbag Designer 101 The Independent Handbag Designer Awards, and handbag designer
consultant, Emily Blumenthal is bridging the gap between aspiring designers and established handbag brands. After many years of grassroots marketing
and developing a handbag line with no design background or experience, Emily singlehandedly got her bags into Bergdorf Goodman, Henri Bendel,
Bloomingdale's, and then finally to QVC; organized three major licensing deals; had her bag featured on Sex and the City, and had every major fashion
magazine following suit. At that point, she had many aspiring designers contact her for design advice to learn more about her how-to story. It was
clear that she wasn't the only one who was determined to make it to the next level but didn't have the tools or resources to do so, especially when she
was competing with name-brand handbags.
With her ten years of media experience and MBA in tow, Emily has come full circle to teaching fashion marketing at Parsons The New School for Design,
having the Independent Designer Awards become an internationally respected design competition with InStyle as the presenting sponsor, and developing an
educational platform with "Handbag Designer 101" website and book to help designers have the opportunity to create the next "it bag" with a viable
business to go with it.
Emily currently lives in the Lower East Side of New York City with her amazing husband and two very busy small children - without whom, no bag would ever be half full.
About Emily
Brainchild of the Yasmena and the Yazzy Bag creator, founder of Handbag Designer 101 The Independent Handbag Designer Awards, and handbag designer consultant, Emily Blumenthal is bridging the gap between aspiring designers and...
WIN a copy of...
Handbag Designer 101: Everything You Need to Know About Making, Designing, & Marketing
About Emily
