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| YazBerry Fashion, Handmade, Clutch, recycled antique Japanese kimono obi belts, white, purple, gold and black embroidered silk, lavendar cotton liner, $76 |
YazBerry Fashion, Handmade, Clutch, Cotton, Rayon, Beige with black polka dot liner, modern squares in beige and black liner, $72 |
YazBerry Fashion, Handmade, Clutch, cotton outer, satin liner, mustard and grey stripe with fucshia handformed flowers and vintage buttons, lined with recycled vintage skirt, $72 |
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| One of the first things I sewed as a kid was a bag I
based off of a cereal box. It was quilted in bold colors and mixed patterns and
had a large appliqued butterfly on it. People responded well to it and were
always surprised when I told them I made it. My bag designs are often inspired
by the fabric. I see fabric in my travels and think, hmm this would look great
paired with this and shaped like that. I find it is easier to let the fabric
steer the design than come up with an awesome design and search for the perfect
fabric.
I mostly use fabric in my handbag designs. I find it easy to manipulate and
love the vibrant colors and patterns to choose from. I like to say YazBerry will
leave people asking you where you got it. I design for the treasure hunters.
Women who seek out unique items with vintage details and bold colors. YazBerry
bags are special because they always hide a unique, bold liner, they often
incorporate recycled materials and you've never seen one like them before. Also,
they are often one of a kind. Since I knew how to sew before college, I got
involved in costume design at my college theater. From there, I entered designs
in the college fashion shows and continued designing after. My surname is Berry
and raspberry or strawberry seemed too expected so in 2005 my label became
YazBerry.
When I shop for handbags I'm just as interested in what's inside as what's
out. I keep this in mind when designing my handbags I love making surprising
liners and useful organizing pockets; pen slots, cell phone slots and small item
pockets. I make all of my own patterns, often I make them as I am sewing the
purse. Most of the time this works but the worst is when I underestimate a piece
and cut something from a vintage fabric (limited quantity) and then either have
to redesign the bag with a different fabric or different design all together.
Nightmare design stories are always great lessons. Either mistakes lead me
down the path of a new design I wouldn't have otherwise come up with or they
teach me a valuable lesson of what not to do next time. It's all worth it
because it's thrilling to see my finished designs on stylish ladies arms. My
line reminds me of a candy store or eastern bazaar in its varied colors and
textures; like candy or ice cream. My greatest achievement so far was to be
invited to show my purses paired with Vivienne Tam & Tibi designs at a fashion
show in Boston for the launch of The Fashion Reporter online magazine in 2009.
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What is your name? |
Virginia E. Berry |
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Where are you from? |
Northfield, MN |
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Where do you live now? |
Salem, MA |
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How old are you? |
27 |
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Do you have a design background? |
I've been sewing clothing and purses since I was a child. I designed
costumes in college. I have had my own indie design label since 2005. |
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Do you still have a day job? |
Yes. |
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What year were your bags born? |
2005 |
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Bag brand name: |
YazBerry Fashion |
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What is their retail price range? |
$60 - $100 |
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Where can a shopper buy your bags? |
http://yazberryfashion.etsy.com |
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For more information, contact: |
www.yazberry.com |
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Designer Archive:
Show more... | More Designers:
March 10, 2010 - YazBerry Fashion - Virginia E. Berry March 08, 2010 - Black Tangerine - Rashida Kapadia March 05, 2010 - Taashki - Natasha Shamdasani Madan March 03, 2010 - lee mattocks - Lee Mattocks March 01, 2010 - C. Loris Designs - Carmen Ellis February 26, 2010 - ALICAT - Avril Lemieux February 24, 2010 - flavia carvalho pinto handbags - Flavia Carvalho Pinto Sarno February 22, 2010 - Artessorio - Patray Lui February 19, 2010 - Seven Hearts - Heather Knowlton February 17, 2010 - Paul Herrera - Paul Herrera February 15, 2010 - Felice Robin Designs - Felice Robin Weiss February 13, 2010 - Analogue Chic - Allison McConnell February 10, 2010 - Urbanknit - Dolapo James February 08, 2010 - Niesh by sheeba - Sheeba Jethani February 05, 2010 - KRISHNA RAMJI - Krishna Ramji February 03, 2010 - Susan Hayward of London - Susan Hayward February 01, 2010 - Christian Marie - Christian Marie Campo January 29, 2010 - Elspeth New York - Elizabeth Phillips January 27, 2010 - The Dot Miller Collection - Dot Miller January 25, 2010 - Monttalti - Zoe Suarez January 22, 2010 - chicks and girlies - Sheri Sopczak January 20, 2010 - Tomboy Totes - Elisa Later January 18, 2010 - by Olive - Monica Dusi January 15, 2010 - Fuchst Bags - Mandy Hong-Ng January 13, 2010 - Elena Y Designs - Ellen Younkins |
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